ANALISIS AISAS TERHADAP PENGARUH BRAND IDENTITY LUCILLE BAGI KONSUMEN

Abstract

AISAS Analysis of the Influence of Lucille's Brand Identity on Consumers. Structured and orderly management of food products is very urgent in the current era of digitalization. Understanding product identity, which is part of product management, currently needs to be considered and prioritized in production in the creative industry. The AISAS method is used to determine the fulfillment of product brand identity insights, whether products are getting better quality in the food industry in particular. The Lucille brand is a home industry snack brand that has been produced by And Food for a long time. By designing a good brand identity, consumers' understanding of the product will increase and they will be able to instill a better product identity with consumers.

Keywords: AISAS model, brand, brand identitiy